Unilever | Knorr
TV, Print & Social
In Thailand our TVC, print and YouTube pre-rolls played on the insight that these were ‘everyday’ favourite dishes by celebrating the numerous empty plates and yet always wanting more, day in, day out.
In Indonesia we dramatized the twist on the classic dishes and how Knorr’s mixes could mix up the mid-week meal for an unexpected surprise. Using super slow motion facial expressions we created fun and cut-through content.
Building on the Indonesian TV and print campaign idea from Rascal, we invited the public to share their surprise selfies with us using the #surpriseselfies to enter the competition. The campaign had great effect and stirred up some creative responses.