O2 Be More Dog

TV & Print

About Project
From music videos to outer space, Rascal’s founder created three chapters in the ‘Be More Dog’ brand campaign for O2
Cats are lazy, pessimistic and cautious, dogs are happy, fun loving and always up for exploring new things. This metaphor was used to inspire the nation to be less cat and instead ‘be more dog’.

O2 looked to go beyond just phone tariffs and become the home of innovative tech.

Print & Digital OOH

The three campaigns also ran as large format billboards, animated digital 6 sheets and national press.

PR Coverage

As the campaign rolled out over the years it picked up Campaign Magazine's 'Ad Of The Day' on more than one occasion and was awarded the sort after 'Campaign Of The Year'.