FWD

ONLINE FILMS

About Project
Insurance for a modern audience.
We created a series of humorous social films for FWD who wanted to excite and encourage their youthful audience across Asia to purchase insurance, by thinking positive.

#THINKPOSITIVE

The campaign was built around the idea of thinking positive, although each film has a stand alone story this message was key to delivering a strong lasting campaign.

Know your audience.

Using market insights we targeted FWD's youthful audience through social platforms, including Instagram Stories as well as Asia specific social platforms.

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