TV Ad // Print // Ident
For the summer campaign of Drayton Manor theme park and its famous Thomas Land, Home Agency commissioned Rascal to create two TV commercials, 5 second TV idents, and print photography that brought to life the excitement of a day at Drayton Manor.
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Working to a tight budget we ambitiously set out to create a cinematic opening that wouldn’t look out of place in a John Lewis commercial as we establish our dancing kids in their bedrooms.
After an extensive casting process, we found the perfect child dancers to take centre stage and worked with the safety and marketing team at the park to find ways of featuring the key rides while also continuing the dance theme created by Home agency.
The TV ads we’re directed by Rascal while the print was shot by Guy Farrow.
If you’d like to know more about how Rascal can help your brand stand out with strategic and creative video content we’d love to chat