Ben & Jerrys

Product Launch

About Project
Bursting with peace, love and ice cream.
Launching 5 new flavours across Korea with charming stop-motion and loads of tasty ingredients.

The Concept

‘Bursting’ with the good stuff, our ads show each new flavour of ice cream exploding out and into the sky for a macro detail food porn moment, providing maximum taste appeal and landing the unique ingredients.

Ben and Jerrys Korea Launch

Stop Motion Animation

Using stop motion animation, each flavour had a pop-up book style scene made by a BAFTA winning paper engineer to dial up the individual flavour cues. Due to lockdown restrictions the food filming was swapped for animation where by animating existing ingredient photography a sense of slow motion filming was created. Over 20 iterations of the films were created, allowing for all social content ratios, as well as product range films and solo flavours.

 OLDER WORK
SHARE
 
CONTACT RASCAL